Consumer Defensive
The Vita Coco Company, Inc. (COCO)
Data as of July 17, 2026
Environment story
Vita Coco demonstrates moderate environmental performance with significant disclosure gaps and greenwashing concerns. Scope 1/2 emissions are entirely undisclosed, triggering a 15-point deduction. Scope 3 emissions from agricultural operations and supply-chain logistics are not transparently reported or tracked; coconut sourcing from six countries (Philippines, Sri Lanka, Malaysia, Thailand, Brazil, Vietnam, Indonesia) creates supply-chain complexity but environmental accountability is opaque. The company claims B Corp and public benefit corporation status emphasizing sustainability, yet no credible net-zero target year is disclosed, resulting in a 15-point deduction. No verified renewable energy percentages are documented. Tariff impacts ($16M in 2025) and ocean freight volatility are acknowledged operational risks but not reframed as climate adaptation. The company publicizes 'responsible sourcing' and 'environmental stewardship' in mission statements but lacks third-party verified carbon reduction infrastructure investments or operational decarbonization roadmap. Heavy reliance on third-party manufacturers across seven countries obscures supply-chain environmental compliance. No documented lawsuits, fines, or water-use controversies are disclosed in source materials.
Criticisms on file
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Undisclosed Scope 1 & 2 Emissions: No direct operational or purchased electricity carbon footprint reported; critical baseline missing for credibility assessment.Source: COCO 10-K SEC filing (2025); MD&A and Risk Factors sections make no mention of GHG inventory, carbon accounting, or emissions targets.
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Undisclosed Scope 3 Emissions: Supply-chain carbon from agricultural operations, manufacturing, and international ocean freight (acknowledged as major cost driver) is not quantified or tracked; $16M in tariffs and repeated ocean freight volatility commentary suggests significant logistics emissions unaddressed.Source: COCO 10-K SEC filing (2025); MD&A explicitly states 'we are very dependent on shipping container prices' and 'ocean freight costs' as material to margins; Risk Factors acknowledge 'Pandemics, epidemics...may disrupt supply chain' but no emissions accounting disclosed.
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No Net-Zero Target or Decarbonization Roadmap: Despite B Corp and public benefit corporation claims, no credible 2030, 2035, 2045, or 2050 net-zero commitment is publicly stated in SEC filings; sustainability language is aspirational without quantified targets.Source: COCO 10-K SEC filing (2025); Risk Factors section on 'sustainability and corporate social responsibility' notes 'We are developing environmental and sustainability initiatives...but these initiatives require financial expenditures and employee resources and are not yet fully vetted or implemented.'
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Greenwashing Detection - Insufficient Operational Decarbonization Evidence: Company emphasizes 'natural,' 'plant-based,' and 'organic' product positioning and sustainable mission but does not disclose renewable energy use, renewable procurement contracts, or measurable Scope 1/2 reductions; asset-light model is presented as efficiency advantage, not as climate strategy.Source: COCO 10-K SEC filing (2025); Marketing and mission language emphasizes sustainability but MD&A and financial disclosures lack carbon or renewable energy metrics.
Disclosed initiatives
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B Corp Certification & Public Benefit Corporation StatusCompany is a Delaware public benefit corporation with stated mission to support 'environmental stewardship' and 'plant-based movement'; claims sustainability focus in decision-making framework.Governance/accountability structure exists but environmental metrics and targets are not quantified or independently verified in 10-K filings.
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Responsible Sourcing & Supplier CommunitiesCompany states commitment to 'responsible sourcing and support of supplier communities' and 'ethical and socially responsible' business practices.No documented third-party audits, certifications (e.g., Rainforest Alliance, Fair Trade), or supply-chain transparency reports disclosed in source materials.
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Diversified Sourcing GeographySources coconuts from 16 factories across six countries (Philippines, Sri Lanka, Malaysia, Thailand, Brazil, Vietnam, Indonesia) and co-packers in Mexico, U.S., U.K. to mitigate geographic supply risk.Diversification reduces single-geography climate vulnerability but increases monitoring complexity and carbon footprint from international logistics.
Social story
Vita Coco demonstrates solid social performance in selected areas but lacks comprehensive transparency on critical metrics. CEO-to-median-worker pay ratio is undisclosed; no evidence of union suppression or major strikes is documented in source materials. Leadership diversity (executive/board gender representation) is entirely unspecified in 10-K filings, triggering a 15-point deduction for lack of disclosure equivalent to poor performance. Turnover rate is not reported. Supply-chain labor practices are addressed qualitatively (stated commitment to 'ethical employment practices, child and animal labor' prevention, 'forced labor' prohibition, 'safe and healthy working conditions') but no third-party audits, certifications, or transparency reports (e.g., Transparency Reports, Living Wage Foundation verification) are disclosed. The company acknowledges 'dependence on independent suppliers' and 'local farmers' across Southeast Asia and Brazil but provides no evidence of human-rights due diligence or conflict-minerals policies. Marketing spend and employee investment are increasing ($11M personnel cost increase in 2025), indicating internal culture prioritization. No documented labor disputes, NLRB complaints, or wage discrimination lawsuits appear in source materials, suggesting low-risk profile on immediate labor relations; however, lack of proactive disclosure signals incomplete ESG maturity.
Criticisms on file
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Leadership Diversity Undisclosed: No executive or board gender/racial representation percentages provided in 10-K; lack of diversity data is treated as equivalent to below-30% performance under scoring rubric.Source: COCO 10-K SEC filing (2025); Board of Directors and executive officer biographical sections contain no diversity metrics.
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Supply-Chain Labor & Human-Rights Gaps: Company acknowledges dependence on 'independent suppliers, manufacturers, distributors, and retailer partners, as well as the local farmers or other suppliers from which our manufacturing partners source raw materials' across high-risk geographies (Southeast Asia: Philippines, Sri Lanka, Malaysia, Thailand, Vietnam, Indonesia; South America: Brazil) but does not disclose any third-party human-rights audits, modern slavery statements, or living-wage commitments.Source: COCO 10-K SEC filing (2025); Risk Factors section 'If our independent suppliers and manufacturing partners...do not comply with ethical business practices' acknowledges risk but states 'We do not exercise control over our independent suppliers, manufacturers, distributors and retailer partners, nor over the suppliers of our raw materials, and cannot guarantee their compliance.'
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No Disclosed Conflict-Minerals or Forced-Labor Policy: Risk Factors discuss FCPA, OFAC, and sanctions compliance but do not address cobalt, lithium, or other conflict-mineral sourcing (relevant to Southeast Asian agricultural supply chains) or documented forced-labor risk assessments.Source: COCO 10-K SEC filing (2025); FCPA and trade sanctions are detailed; human-rights and forced-labor topics are generalized statements of commitment without third-party verification.
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CEO-to-Median-Worker Pay Ratio Undisclosed: No Dodd-Frank pay-ratio disclosure provided in proxy or 10-K filings; unable to assess executive compensation equity.Source: COCO 10-K SEC filing (2025); MD&A and compensation sections do not report CEO or median-employee compensation figures.
Disclosed initiatives
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Ethical Business Practices & Supplier Code of ConductCompany states commitment to ensuring suppliers and manufacturers comply with 'ethical employment practices,' 'child and animal labor' prohibitions, 'forced labor' bans, 'discrimination' prevention, 'safe and healthy working conditions,' and 'human rights standards.'Qualitative commitment stated but no third-party audits, certifications, annual supplier-compliance reports, or remediation disclosures documented in SEC filings.
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Employee Investment & Talent AttractionSG&A personnel-related expenses increased $11.0M in 2025; company acknowledges 'pressures in labor market for talent and wage inflation' and states commitment to 'attract, train and retain a diverse workforce' who 'understand and appreciate our culture.'Direct investment in compensation and retention; however, no diversity metrics, turnover benchmarks, or wage-equity analyses disclosed.
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Community PhilanthropyAdditional charitable contributions of $1.3M noted in 2025 SG&A reconciliation.Demonstrates philanthropic engagement; specific programs, beneficiaries, and impact measurement not detailed in 10-K.
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Mission-Driven Culture & Public Benefit Corporation StatusCompany explicitly states 'success depends on our ability to attract, train and retain a diverse workforce who understand and appreciate our culture' and positions B Corp/public benefit corporation identity as core to stakeholder relationships.Cultural alignment may support employee retention; however, no formal diversity & inclusion policies, EEO-1 disclosures, pay-equity commitments, or civil-rights audits are documented.
Governance story
Vita Coco exhibits moderate governance performance with structural concerns offsetting otherwise transparent compliance. Board independence percentage is undisclosed, preventing independent verification of the 75% threshold; lack of disclosure is treated conservatively as below-75%, triggering a 15-point deduction. Share structure is single-class (no dual-class voting supermajority), avoiding that penalty. Lobbying expenditures are not quantified in SEC filings; no evidence of active climate deregulation or consumer-protection rollback lobbying is documented. The company faces no active antitrust, consumer-safety, or financial-fraud proceedings disclosed in source materials. However, substantial litigation risk is acknowledged: the 10-K discloses exposure to 'labelling, trademark infringement and product quality claims,' 'false advertising' lawsuits (particularly around 'natural,' 'organic,' 'clean' label claims), and potential FTC/state attorney general enforcement. The company explicitly states it is 'subject to various labelling...claims in the ordinary course of our business' and acknowledges 'consumer class action false advertising litigation...remain a persistent threat in our industry.' This creates latent governance/legal risk but does not constitute active regulatory proceedings as of filing date. The company is organized as a public benefit corporation with stated mission alignment to ESG priorities; however, governance does not extend to shareholder proposal contestation or climate-related litigation defense.
Criticisms on file
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Board Independence Percentage Undisclosed: 10-K does not report board composition, independence metrics, or committee structure; unable to verify compliance with 75% independence threshold; treated as non-compliant under scoring rubric.Source: COCO 10-K SEC filing (2025); Board of Directors section references 'our Board' and 'independent directors' generically but provides no quantified independence percentage or committee charters.
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Persistent False-Advertising & Labeling Litigation Risk: Company explicitly acknowledges 'consumer class action false advertising litigation relating to terms such as "natural," "non-toxic," "non-GMO" and other claims remain a persistent threat in our industry' and is 'subject to various labelling, trademark infringement and product quality claims in the ordinary course of our business.'Source: COCO 10-K SEC filing (2025); Risk Factors section 'Advertising inaccuracies and product mislabeling may have an adverse effect on our business' and 'Litigation or legal proceedings could expose us to significant liabilities.'
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FTC Substantiation & Health-Claims Risk: 'The FTC has articulated a robust substantiation standard for health claims on foods and dietary supplements and has pursued investigations and litigation against companies where the FTC has concern that the claims being made are not properly substantiated.' Company acknowledges vulnerability to FTC enforcement but no specific investigations or consent decrees are disclosed.Source: COCO 10-K SEC filing (2025); Risk Factors section on 'Advertising inaccuracies and product mislabeling.'
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OFAC/Sanctions Compliance Risk in Multi-Country Supply Chain: Company sources from and operates in multiple countries (Philippines, Sri Lanka, Malaysia, Thailand, Brazil, Vietnam, Indonesia, U.K., Europe, Asia-Pacific); acknowledges risk that 'distributors fail to obtain appropriate import, export or re-export licenses or authorizations, or otherwise act in accordance with applicable laws' and may incur 'reputational harm and penalties.'Source: COCO 10-K SEC filing (2025); Risk Factors section 'Federal, state and foreign anti-corruption, sanctions and trade laws create the potential for significant liabilities and penalties.'
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Tariff & Trade Policy Volatility: Company explicitly experienced $16M in tariff costs in 2025 due to evolving U.S. trade policy; benefited from temporary November 2025 executive action tariff exemptions which 'may be temporary, subject to change or revocation with limited notice, or may not be renewed on comparable terms, or at all.' Creates ongoing regulatory/policy uncertainty.Source: COCO 10-K SEC filing (2025); Risk Factors section 'Changes in U.S. trade policy, including the imposition of new and revised tariffs' and MD&A section 'Risks Associated with our Supply Chain and Shipping.'
Disclosed initiatives
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Public Benefit Corporation & B Corp CertificationCompany is a Delaware public benefit corporation with stated mission to 'deliver great tasting, natural and nutritious products that we believe are better for consumers and better for the world' and positions itself as a Certified B Corporation with focus on stakeholder governance.Establishes governance framework for non-financial stakeholder consideration; however, specific accountability mechanisms, audit findings, or remediation processes are not detailed in 10-K.
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Compliance Infrastructure: Anti-Corruption, Sanctions, and Trade LawsCompany acknowledges subjection to FCPA, OFAC, CBP, and export-control laws; states 'Despite our compliance efforts and activities we cannot assure compliance by our employees or representatives for which we may be held responsible.'Demonstrates legal awareness and risk mitigation framework; no active enforcement actions or violations disclosed as of filing date.
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Credit Facility Amendment & Financial CovenantsRevolving credit facility renewed February 14, 2025 with five-year extension to February 13, 2030; company reports compliance with all financial covenants and maintains $60M committed lending capacity with zero drawn balance.Strong liquidity position and no covenant-breach risk; demonstrates financial discipline and lender confidence.
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Internal Controls & Audit FrameworkCompany maintains internal accounting controls and periodic review of critical accounting policies, goodwill impairment testing, and tax position recognition in accordance with ASC 740 and ASC 350.Standard GAAP compliance framework; no material weaknesses or control deficiencies disclosed.
These are Missionomics' own editorial scores — directional signals built from disclosed facts under a published method, not certifications or definitive ratings of The Vita Coco Company, Inc.. Coverage and confidence vary by data point, and figures can lag real-world changes. Read the full Methodology for sourcing, scoring, and correction details — or open The Vita Coco Company, Inc. in the app for interactive charts and portfolio building.
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