Consumer Defensive
Celsius Holdings, Inc. (CELH)
Data as of July 16, 2026
Environment story
Celsius discloses minimal direct environmental metrics. No Scope 1, 2, or 3 emissions data reported in filings. No net-zero target articulated. Company acknowledges climate-disclosure compliance obligations (California SB 253/261) but provides no quantified emissions inventory or decarbonization roadmap. Reliance on co-packers and third-party manufacturers creates supply-chain opacity on carbon footprint. Water risk acknowledged for manufacturing but no water-efficiency initiatives disclosed. No verified renewable energy commitments or physical decarbonization capex reported. Heavy offset reliance absent but absence of any emissions baseline or reduction targets penalizes credibility. Risk factors emphasize climate-change vulnerability (hurricanes in Florida HQ, supply-chain disruptions from extreme weather) rather than proactive mitigation.
Criticisms on file
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No disclosed greenhouse gas emissions inventory (Scope 1, 2, or 3); absence of quantified baseline impedes credibility of any future reduction claims.Source: CELH 10-K 2025, Item 1A Risk Factors & Item 1 Business; MD&A section.
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Water risk exposure acknowledged but no mitigation strategy, conservation targets, or sustainable sourcing commitments disclosed.Source: CELH 10-K 2025, Item 1A Risk Factors: 'Climate change and natural disasters may affect our business.'
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No net-zero or science-based emissions-reduction target disclosed; company treated as non-committer.Source: CELH 10-K 2025 complete filing review; no ESG/sustainability report provided.
Disclosed initiatives
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Climate-Disclosure Compliance MonitoringCompany monitors California SB 253 and SB 261 GHG emissions disclosure and climate-related financial risk reporting requirements; stated active tracking of updates for timely compliance.Compliance-focused only; no reduction commitment.
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Water Risk ManagementRisk factor acknowledges reliance on sufficient quality water for manufacturing; notes water scarcity, drought, and heightened scrutiny as operational risks.Defensive posture; no conservation targets or efficiency investments disclosed.
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Supply-Chain Environmental StandardsCo-packers and internal facilities subject to federal, state, and local environmental laws (air emissions, water use, recycling); no independent audit or third-party verification reported.Compliance baseline; substantive decarbonization initiatives absent.
Social story
Celsius reports 1,497 global employees as of December 31, 2025 (1,335 in North America, 158 EMEA, 4 Asia-Pacific). Company states no domestic union representation and 'only a limited number' of European employees unionized; claims 'strong' employee relationships with no work stoppages. Leadership diversity metrics not disclosed; workforce diversity stated as 'meaningful' but unquantified. CEO-to-median-worker pay ratio not disclosed; cannot verify compliance with 200:1 threshold. No documented union-suppression activities or recent strikes reported in 10-K. Supply-chain labor audits on Alani Nu or Rockstar acquisitions not disclosed. Company emphasizes competitive compensation, benefits, development programs, and periodic pay-equity analyses; Compensation Committee oversight of human-capital strategy confirmed. Diversity described as part of company culture but no numeric targets, EEO-1 disclosure, or third-party DEI certifications (e.g., HRC CEI) mentioned. Acquisition of Alani Nu and Rockstar in 2025 increases workforce integration risk but no labor conflicts noted.
Criticisms on file
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CEO-to-median-worker pay ratio not disclosed; cannot verify compliance with deterministic 200:1 threshold.Source: CELH 10-K 2025, Item 1 Business, Human Capital Resources section; Compensation Committee disclosures incomplete.
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Leadership and workforce diversity metrics not quantified; company describes diversity as 'meaningful' without numeric targets, EEO-1 disclosure, or third-party certification.Source: CELH 10-K 2025, Item 1 Business, Diversity subsection; no DEI report or HRC CEI score provided.
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Labor practices at acquired entities (Alani Nu, Rockstar) not disclosed; supply-chain labor audits or human-rights due diligence not mentioned in SEC filings.Source: CELH 10-K 2025, Item 1A Risk Factors: 'Alani Nu, Rockstar or other acquired businesses may have liabilities that are not known to us.'
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Employee turnover rate not disclosed; no quantified retention metrics provided.Source: CELH 10-K 2025, Human Capital Resources section; standard disclosure gap for private workforce metrics.
Disclosed initiatives
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Competitive Compensation and Benefits ProgramsCompany offers competitive pay, health/welfare benefits, retirement plans, paid time off, incentive programs, and equity awards. Periodic pay-equity analyses conducted; geographic and role-based compensation adjustments applied.General practice; no quantified pay equity metrics or gap disclosures provided.
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Leadership Development and Succession PlanningPrograms emphasize strategic thinking, decision-making, and people management; focus on identifying and developing future leaders.Standard corporate practice; no diversity pipeline targets disclosed.
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Diversity, Equity and Inclusion InitiativesCompany states belief in celebrating diverse talent and individual identity; women and racial/ethnic minorities described as 'meaningful part' of workforce. Compensation Committee provides oversight of DEI initiatives.Rhetorical commitment; no numeric targets, metrics, or independent verification provided.
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AI Governance in Workforce ManagementCompany uses AI and data analytics for workforce planning, recruiting, learning administration, and reporting; established Responsible AI Framework; human review and oversight incorporated; no AI used as sole basis for hiring, compensation, or termination decisions.Governance structure in place; effectiveness not independently verified; bias risk acknowledged but not quantified.
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Employee Engagement and Feedback MechanismsRegular employee surveys, focus groups, and one-on-one meetings; feedback reviewed by management and informs policy updates.Standard engagement practice; no quantified employee satisfaction or retention metrics disclosed.
Governance story
Celsius operates under a single-class common equity structure with no disclosed dual-class share arrangement or unequal voting rights; founders lack supermajority control mechanism. Board independence percentage not disclosed in 10-K; cannot verify compliance with 75% threshold. However, PepsiCo holds significant preferred equity (Series A and B Preferred Stock) and designates two Board seats, creating material influence concentration. Pepsi represented 43.2% of 2025 net revenue and 46.2% of receivables; Pepsi's governance influence explicitly flagged as potential conflict-of-interest risk in risk factors. Lobbying expenditures not disclosed; no evidence of anti-climate or consumer-protection deregulation advocacy in filings. No active antitrust proceedings, major SEC enforcement actions, or consumer-fraud litigation disclosed. No shareholder proposals or ESG-driven proxy contests reported in 2025 10-K. Internal controls and financial-reporting framework emphasized; Compensation Committee provides governance oversight of human capital and executive compensation. Pepsi's contractual rights (Captaincy, A&R Distribution Agreements, Board designation) create structural governance dependency rather than independence erosion.
Criticisms on file
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Board independence percentage not disclosed; cannot verify 75% threshold compliance. PepsiCo's two designated Board seats represent material governance concentration given Pepsi's 43.2% revenue dependency and preferred-equity control.Source: CELH 10-K 2025, Item 1A Risk Factors: 'Pepsi's increased ownership stake and additional Board representation may allow it to exert greater influence over our strategic and governance decisions.'
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Conflict-of-interest risk explicitly disclosed: Pepsi's interests may not align with other stockholders; Pepsi may exert influence over strategic, operational, and governance matters; potential to limit operational independence and alternative strategic initiatives.Source: CELH 10-K 2025, Item 1A Risk Factors: 'Pepsi's increased ownership stake and additional Board representation may allow it to exert greater influence over our strategic and governance decisions.'
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Lobbying expenditures not disclosed; cannot verify absence of anti-environmental or anti-consumer advocacy spending.Source: CELH 10-K 2025; no lobbying disclosure or political-contribution summary provided.
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Shareholder proposal activity not disclosed in 2025 10-K proxy materials provided; no evidence of contested governance or ESG shareholder activism reported.Source: CELH 10-K 2025; proxy statement (Schedule 14A) not included in source documents.
Disclosed initiatives
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Board Governance and OversightCompensation Committee provides oversight of compensation philosophies, leadership development, succession planning, and diversity/equity/inclusion initiatives. Management reports regularly on human capital matters.Standard board committee structure; Pepsi's Board representation creates structural conflict-of-interest risk.
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Internal Controls and Financial ReportingCompany maintains internal control environment and procedures over financial reporting; acknowledges risk of material weakness or control deficiency.Baseline governance practice; no independent assessment or SOX 404 opinion disclosed (typical for smaller reporting company status).
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Data Privacy and Cybersecurity GovernanceCompany subject to GDPR, CCPA, and EU AI Act; maintains data protection policies and cybersecurity procedures; reliance on third-party cloud providers (AWS, Azure) with documented risks.Compliance-focused framework; no independent third-party audit or certification provided; reliance on third-party vendor practices creates governance dependency.
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Responsible AI FrameworkCompany established internal governance, policies, and Responsible AI Framework for safe and secure deployment of AI technologies; human review and oversight incorporated; periodic review of practices as technology and regulations evolve.Proactive risk-management approach; effectiveness not independently verified; rapid AI regulatory evolution creates ongoing compliance uncertainty.
These are Missionomics' own editorial scores — directional signals built from disclosed facts under a published method, not certifications or definitive ratings of Celsius Holdings, Inc.. Coverage and confidence vary by data point, and figures can lag real-world changes. Read the full Methodology for sourcing, scoring, and correction details — or open Celsius Holdings, Inc. in the app for interactive charts and portfolio building.
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