Pursuit Attractions and Hospitality, Inc. (PRSU) — ESG & Values Scores

Environment story

Pursuit discloses minimal quantitative environmental metrics (Scope 1, 2, 3 emissions are undisclosed). The company has not published a net-zero target or comprehensive decarbonization roadmap. Community involvement initiatives mention GreenStep EcoFund supporting LED retrofits and energy efficiency projects, but these are limited in scope and impact. Tabacón maintains Vakinn environmental certification in Iceland operations. However, absence of disclosed emissions, Scope 3 data, and formal climate targets results in substantial deductions. Sky Lagoon holds environmental certification but company-wide GHG accounting is not transparent. No evidence of systematic decarbonization infrastructure or verified science-based targets.

Criticisms on file

2024 Jasper Wildfire Impact and Park Closures
Source: PRSU 10-K Item 1A Risk Factors: 'on July 22, 2024, Jasper National Park was closed and evacuated due to wildfire activity. This incident had a negative effect on visitation to our lodging properties in Jasper National Park as well as the Maligne Lake Cruise and the Columbia Icefield attractions during the peak 2024 tourist season.'
Undisclosed Emissions and Absence of Net-Zero Target
Source: PRSU 10-K Item 1 Business and Management's Discussion: No quantitative Scope 1, 2, or 3 emissions data disclosed; no net-zero target year or decarbonization strategy explicitly stated.

Disclosed initiatives

GreenStep EcoFund

Energy efficiency initiatives including LED retrofits, insulation and window upgrades, and waste audits across multiple properties in 2025.

Intended to reduce resource use and inform future sustainability investments; specific emissions reductions not quantified.
Vakinn Environmental Certification (Sky Lagoon, Iceland)

Sky Lagoon maintained Vakinn environmental and quality certification in 2025, a nationally recognized standard evaluating sustainability practices, safety, and operational quality within Iceland's tourism sector.

Demonstrates commitment to environmental standards in one geographic region; scope limited to one property.
Community Recovery Funding Post-Wildfire

Pursuit committed $3.0 million CAD (approximately $2.1 million USD) to support Jasper community recovery and sustainable tourism recovery efforts following 2024 wildfires.

Community-focused recovery; not direct decarbonization infrastructure.

Social story

Pursuit reports approximately 2,100 permanent team members plus ~2,500 seasonal workers across four countries. The company emphasizes four core values (Safety First, Honor Place, Anticipate, Bring Your Best) and conducts biannual engagement surveys. Leadership development program ('Leader's Journey') and various training initiatives are documented. Workplace safety is stated as a priority with 'Safety Promise' commitment. Anti-Harassment and Discrimination, Ethical Leadership, and Ethical Behavior training conducted annually. However, no CEO-to-median-worker pay ratio is disclosed; diversity percentages for executive/board/technical leadership are not quantified; union standing is not detailed; and supply-chain human-rights audits are not explicitly referenced. Community involvement initiatives are extensive (Bow Valley Inclusion Charter, Indigenous partnerships, education programs in Costa Rica and Alaska). Absence of specific pay equity metrics and leadership diversity data prevents higher scoring.

Criticisms on file

Absence of Disclosed CEO-to-Median-Worker Pay Ratio
Source: PRSU 10-K Item 11 Executive Compensation (referenced but details incorporated by reference to proxy statement not provided in document): CEO pay ratio not disclosed in 10-K filing.
Undisclosed Leadership and Board Diversity Metrics
Source: PRSU 10-K Item 10 Directors, Executive Officers and Corporate Governance (incorporated by reference to proxy statement): No specific percentages for women, underrepresented minorities, or technical leadership diversity disclosed in 10-K.
No Explicit Union Suppression or Major Strikes Documented
Source: PRSU 10-K: No documented active union-suppression activities, NLRB complaints, or major strikes within 24 months mentioned in Risk Factors or Business sections.

Disclosed initiatives

Biannual Team Member Engagement Surveys

Company conducts biannual engagement surveys to understand team experiences and inform actions on training, development, and enablement.

Used to guide improvements in team experience; specific results not disclosed in 10-K.
Leader's Journey Leadership Development Program

Program designed to equip leaders with skills, frameworks, and tools to grow themselves, their teams, and Pursuit.

Supports internal leadership pipeline and development; scope and participation numbers not disclosed.
Always Honest Compliance and Ethics Program

Comprehensive ethics program with annual Anti-Harassment, Discrimination, Ethical Leadership, and Ethical Behavior training for global workforce. Commitment to non-discrimination based on protected characteristics.

Establishes ethical standards and cultural foundation; training frequency annual across all employees.
Safety Promise Workplace Safety Program

Commitment to safety and well-being of team members and guests; prioritizes hazard identification, incident reporting, regulatory compliance, and employee training on risks and hazardous materials.

Central to corporate culture (Safety First core value); metrics not quantified in 10-K.
Bow Valley Workplace Inclusion Charter Re-Signature

Pursuit re-signed the Bow Valley Workplace Inclusion Charter in 2025 and achieved Gold status recognition for inclusive workplace practices in Banff and Jasper.

Demonstrates commitment to workplace inclusivity in Canadian operations; Gold status achieved by only small number of participating organizations.
Community Investment and Volunteer Programs

Promise to Place program includes team engagement initiatives, community events, volunteer matching, and regional partnerships (Alaska SeaLife Center, WhaleSENSE, Montana schools, Costa Rica education and emergency response programs).

Strengthens community relationships and employee engagement; supports local education, conservation, and health initiatives.

Governance story

Pursuit operates under single-class common stock structure with no dual-class voting rights disclosed. Board independence and committee composition are referenced as incorporated by reference to proxy statement (not fully disclosed in 10-K itself). The company has established an 'Always Honest Compliance and Ethics Program' with full Board support and conducts annual ethics training. No active antitrust proceedings, consumer-safety fines, or major financial-fraud regulatory actions are disclosed in Risk Factors or Legal Proceedings sections. However, the company does not disclose (within the 10-K) specific board independence percentages, lobbying expenditures, or detailed governance committee structures. Item 13 (Certain Relationships and Related Transactions) and Item 10 (Directors and Corporate Governance) are incorporated by reference to the proxy statement (to be filed), limiting transparency in the 10-K itself. No evidence of active climate-regulation lobbying or shareholder litigation blocking climate proposals. Risk disclosure regarding cybersecurity, data privacy, and compliance with foreign regulations is present but governance structures are opaque in this filing.

Criticisms on file

Lack of Disclosed Board Independence Percentage
Source: PRSU 10-K Item 10 (Directors, Executive Officers and Corporate Governance): Board composition and independence metrics incorporated by reference to proxy statement to be filed within 120 days; not disclosed in 10-K filing itself.
Absence of Disclosed Lobbying Expenditures
Source: PRSU 10-K: No annual lobbying spend or government affairs expenditures disclosed in Business or Governance sections; no PAC contributions or political spending reported.
Undisclosed Governance Committee Structures and Charter Details
Source: PRSU 10-K Item 10 and Item 13 (Certain Relationships and Related Transactions, and Director Independence): Committee charters and independence criteria referenced as incorporated by reference to proxy statement.
2020 Columbia Icefield Adventure Accident—Three Fatalities
Source: PRSU 10-K Item 1A Risk Factors: 'there was an accident in July 2020 at our Columbia Icefield Adventure attraction, which involved one of our off-road Ice Explorers and resulted in three fatalities and other serious injuries.' Litigation or governmental investigations not detailed.

Disclosed initiatives

Always Honest Compliance and Ethics Program

Comprehensive ethics program with full Board of Directors support. Guides team members to act honestly, ethically, and in compliance with law. Includes annual Anti-Harassment and Discrimination, Ethical Leadership, and Ethical Behavior training.

Establishes formal governance framework for ethical conduct across global workforce; training mandatory for all employees annually.
Internal Controls and Sarbanes-Oxley Compliance

Company attests to management's assessment of effectiveness of internal control over financial reporting under Section 404(b) of Sarbanes-Oxley Act, with external audit by Deloitte & Touche LLP.

Demonstrates compliance with federal financial reporting standards and internal control frameworks.

These are Missionomics' own editorial scores — directional signals built from disclosed facts under a published method, not certifications or definitive ratings of Pursuit Attractions and Hospitality, Inc.. Coverage and confidence vary by data point, and figures can lag real-world changes. Read the full Methodology for sourcing, scoring, and correction details — or open Pursuit Attractions and Hospitality, Inc. in the app for interactive charts and portfolio building.

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