Consumer Cyclical
Harley-Davidson, Inc. (HOG)
Data as of July 16, 2026
Environment story
Harley-Davidson shows moderate environmental performance with significant constraints. Scope 1 and 2 emissions data are undisclosed in the 10-K, triggering a 15-point deduction. No verifiable net-zero target year is disclosed, resulting in an additional 15-point penalty. The company manufactures primarily internal combustion engine motorcycles (74.3% of HDMC revenue), which inherently produce operational and Scope 3 product-use emissions without disclosed mitigation strategies. LiveWire segment ($25.7M revenue, 0.6% of total) represents early-stage electric diversification. The company states it complies with EPA/CARB emissions standards and expects tighter regulations, but relies on future compliance investments rather than current reductions. No evidence of physical decarbonization infrastructure beyond regulatory compliance. The 10-K discloses voluntary product recalls ($28.2M over 3 years) but no toxic-waste controversies or water-resource issues. Overall assessment reflects a fossil-fuel-dependent business model with limited current decarbonization action.
Criticisms on file
-
No disclosed Scope 1, 2, or 3 emissions data or net-zero target in 10-K filingSource: SEC 10-K, Item 1 Business, Regulation section; no Environmental and Energy Policy summary provided in filing
-
Core business model dependent on internal combustion engines (74.3% motorcycle revenue); product-use emissions (Scope 3) not quantified or addressedSource: SEC 10-K, Item 1, HDMC Segment, Motorcycles subsection
-
Supplier dependency on raw materials including steel, aluminum, batteries; supply-chain carbon footprint undisclosedSource: SEC 10-K, Item 1, Raw Materials and Purchased Components sections for HDMC and LiveWire
Disclosed initiatives
-
LiveWire Electric Motorcycle SegmentAll-electric motorcycle brand with growing product line including LiveWire motorcycles, STACYC electric balance bikes, and related parts. Revenue of $25.7M in 2025 represents early-stage transition into EV market.Diversification into zero-direct-emission products; minimal scale relative to ICE motorcycle core (0.6% of revenue).
-
Regulatory Compliance EngineeringOngoing R&D and production costs to comply with EPA, CARB, and international emissions standards (Canada, EU, Japan, Brazil). Company expects standards to 'become more stringent over time.'Reactive compliance rather than proactive decarbonization; no disclosed timeline or emissions reduction targets.
Social story
Harley-Davidson demonstrates moderate social performance with unionized workforce and documented safety focus, but limited diversity disclosure and unresolved labor-relation uncertainties. The company employs ~5,500 staff globally with 31.5% (1,700) unionized hourly workers covered by three active collective bargaining agreements expiring 2027–2029. Union standing is neutral-to-positive: company operates under agreed frameworks with IAM and USW without reported active suppression or recent strikes. Safety metrics are strong (0.23 Recordable Case Incident Rate, 0.03 lost-time rate). However, diversity data is not disclosed in the 10-K, preventing calculation of leadership or workforce diversity percentages; CEO-to-median-worker pay ratio is not disclosed. The 10-K explicitly acknowledges H Partners activist campaign in April 2025 challenging board composition and management, which was costly but resolved in management's favor. Supply-chain human-rights risks are acknowledged (raw material sourcing, contract manufacturers in Taiwan/China for STACYC) but not audited or detailed. Pay transparency initiatives and mental health investment are noted. Overall, the company balances unionized labor stability with emerging diversity and activist governance concerns.
Criticisms on file
-
Workforce and leadership diversity percentages not disclosed in 10-K; unable to verify gender/racial representation targetsSource: SEC 10-K, Item 1, Human Capital Management section; diversity breakdowns absent
-
CEO-to-median-worker pay ratio not disclosed in filingSource: SEC 10-K; proxy statement reference deferred to future filing
-
Activist shareholder campaign in April 2025 by H Partners (one of largest shareholders) challenging board composition and senior management; required company to retain legal, financial, and public relations advisors at 'significant cost'Source: SEC 10-K, Item 1A Risk Factors, 'Activist shareholders or activist campaigns' section
-
Supply-chain labor risks acknowledged: contract manufacturers in Taiwan and China for STACYC electric balance bikes; no disclosed human-rights audits or certificationsSource: SEC 10-K, Item 1, LiveWire Manufacturing and Raw Materials sections
-
Recent leadership transition (CEO change Oct 1, 2025) creates 'uncertainties' and potential turnover risks, particularly among key personnelSource: SEC 10-K, Item 1A Risk Factors, 'Operations dependent upon attracting and retaining skilled employees' and 'Recently appointed new CEO' sections
Disclosed initiatives
-
STEAM Talent Development ProgramPrincipal sponsor of BUILD Moto Mentor Program (14 high school teams, 90+ students); hired 8 industrial skilled trades apprentices; completed STEAM Lab construction at Juneau Avenue (Milwaukee); expanded outreach to Tomahawk and York facilities.Pipeline development for skilled manufacturing and engineering talent; localized community engagement.
-
Developing Leaders Program (DLP)Four global cohorts completed in 2025 with 120+ participants; foundational leadership training and group coaching with senior leaders.Internal management development; supports retention and succession planning.
-
Total Rewards ModernizationImplementation of pay-for-performance, pay transparency, and annual market evaluations across employee base.Supports competitive compensation and internal equity perception; transparency mitigates pay-gap claims.
-
Mental Health and Well-Being InvestmentOver 20% of global workforce engaged in mental health support programs; dedicated Health Promotion Specialists; Healthy Behavior Rewards program; volunteer 'Here to Help' program (1,250+ hours in 2025).Employee retention and engagement; community goodwill.
Governance story
Harley-Davidson shows moderate governance performance with structural and political constraints. No dual-class share structure is disclosed, which is positive. Board independence percentage is not disclosed in the 10-K, preventing direct verification against the 75% threshold. The company operates under NYSE listing standards and SEC reporting requirements, which impose governance discipline, but also faces competitive disclosure disadvantages versus non-public peers. Lobbying expenditures and detailed political engagement are referenced in the 10-K as available on investor relations website but not quantified in the filing itself. The company disclosed a 2025 activist shareholder challenge (H Partners) focused on board and management accountability, which was contested but reflects governance stress. No active antitrust, consumer-safety, or financial-fraud regulatory proceedings are disclosed. Governance maturity is moderate with standard committees (Audit, HR, Nominating, Sustainability & Safety) and published policies (Code of Conduct, Supplier Code, Environmental & Energy Policy, Clawback Policy), but lack of diversity metrics and board independence disclosure limits full assessment.
Criticisms on file
-
Board independence percentage not disclosed in 10-K; unable to verify compliance with 75% governance standardSource: SEC 10-K, Item 1, Corporate Governance section; board roster referenced but independence percentages omitted
-
Lobbying expenditures not quantified in 10-K body; referenced as available on investor relations website (Political Engagement and Contributions 2019–2025) but not disclosed in SEC filingSource: SEC 10-K, Item 1, Internet Access section; specific lobbying spend and positions deferred to website
-
April 2025 activist shareholder challenge by H Partners attacking board composition and management; while company 'prevailed' in proxy contest, significant advisory fees and management distraction incurredSource: SEC 10-K, Item 1A Risk Factors, 'Activist shareholders or activist campaigns' section
-
Recent CEO transition (Oct 1, 2025) and ongoing comprehensive strategic evaluation create governance uncertainty; new strategic plan not yet announced (deferred to Q1 2026 earnings release)Source: SEC 10-K, Item 1A Risk Factors, 'Recently appointed new CEO' and Item 1, Strategy sections
-
Mandatory return-to-office policy (late 2025) for Milwaukee corporate employees after 5 years of remote work may impact workplace culture and retention; governance maturity around workforce flexibility transition unclearSource: SEC 10-K, Item 1A Risk Factors, 'Operations dependent upon attracting and retaining skilled employees' section
Disclosed initiatives
-
Corporate Governance FrameworkPublished Corporate Governance Policy, Code of Conduct, Conflict of Interest Process, NYSE-compliant board structure with four standing committees: Audit & Finance, Human Resources, Nominating & Corporate Governance, and Sustainability & Safety. Clawback Policy in place.Standard governance infrastructure; transparency supports investor confidence.
-
Supplier Code of Conduct and Conflict Minerals StatementPublished Supplier Code of Conduct and Statement on Conflict Minerals available on investor relations website; California Transparency in Supply Chain Act Disclosure filed.Supply-chain governance and third-party risk management; regulatory compliance.
-
Political Engagement Disclosure (2019–2025)Published Political Engagement and Contributions summary on investor relations website covering 7-year period; details not provided in 10-K body.Shareholder transparency on political spending; facilitates activist scrutiny.
These are Missionomics' own editorial scores — directional signals built from disclosed facts under a published method, not certifications or definitive ratings of Harley-Davidson, Inc.. Coverage and confidence vary by data point, and figures can lag real-world changes. Read the full Methodology for sourcing, scoring, and correction details — or open Harley-Davidson, Inc. in the app for interactive charts and portfolio building.
Browse Companies · Methodology · Terms of Service · Privacy Policy · Back to Missionomics