Technology
The Trade Desk, Inc. (TTD)
Data as of July 13, 2026
Environment story
The Trade Desk discloses minimal environmental metrics and climate commitments. No Scope 1, 2, or 3 emissions data is publicly available in reviewed filings. No net-zero target year is disclosed. The company operates data centers globally but provides no renewable energy percentage or decarbonization initiatives. Given the material absence of emissions disclosure and climate targets, the environmental score reflects baseline penalties for undisclosed Scope 3 emissions (-15) and missing net-zero commitments (-15), partially offset by the fact that as a software/platform company, operational emissions may be relatively modest compared to manufacturing or energy sectors.
Criticisms on file
No material criticisms on file for this pillar.
Disclosed initiatives
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Global Data Center OperationsOperates data centers in multiple geographies to support platform infrastructure and AI/ML capabilities.
Social story
The Trade Desk reports a CEO-to-median-worker pay ratio of 125:1 for 2025, which falls below the 200:1 penalty threshold. The company discloses a global workforce of 3,843 employees across 21 countries (63% North America, 20% EMEA, 17% APAC) as of December 31, 2025. Leadership diversity is reported at 68% male and 32% female (32% female leadership meets minimum threshold). No documented union-suppression activities or major strikes within 24 months are disclosed. No supply-chain human-rights controversies (e.g., cobalt mining) are disclosed in reviewed materials. The company emphasizes diversity and inclusion commitment through internal surveys and community programs. Overall social performance reflects acceptable pay ratios, adequate leadership diversity, and no major labor conflicts, though specific workforce diversity percentages and detailed turnover metrics remain undisclosed.
Criticisms on file
No material criticisms on file for this pillar.
Disclosed initiatives
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Diversity and Inclusion ProgramCommitment to fostering inclusive culture; board and executive team focus on human capital; internal surveys on career development, culture, and inclusivity; education, celebration, and community donations.32% female leadership reported; ongoing employee sentiment tracking.
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Talent Development and LearningFormal, social, and experiential learning opportunities; key competency definitions aligned to company values.
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Compensation and BenefitsCompetitive compensation programs including base salary, bonuses, equity awards, 401(k), health insurance, paid time off, family leave, and wellness programs. Focus on fairness in total compensation relative to external and internal comparisons.
Governance story
The Trade Desk maintains a dual-class share structure with Class A and Class B common stock, granting unequal voting rights. Class A holders elect one director if total directors ≤8, or two if ≥9. Jeff T. Green, as CEO and Chairman, controls significant voting power through the dual-class structure. Board independence is 80% (4 of 5 directors are independent; CEO and Chief Strategy Officer are non-independent). This meets the 75% threshold but is below optimal governance. No disclosed active lobbying for environmental deregulation or consumer-protection rollbacks. No significant active antitrust, consumer-safety, or financial-fraud regulatory proceedings are disclosed, though the company faces privacy-related litigation (March 2025 suits alleging privacy tort theories in Northern District of California) and ongoing FTC scrutiny under Section 5 of the FTC Act. Board has adopted code of conduct, maintains stock ownership guidelines, and uses independent auditor (PwC). Governance score reflects the 20-point deduction for dual-class structure and 5-point deduction for board independence slightly below optimal, partially offset by established compliance frameworks and no active lobbying against regulation.
Criticisms on file
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Privacy Litigation (March 2025): Suits alleging various privacy tort theories filed in Northern District of California against the company related to data collection, use, and disclosure practices.Source: TTD 10-K Item 1A Risk Factors; Note 13—Commitments and Contingencies—Litigation
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FTC Enforcement Scrutiny: Company subject to ongoing investigation and enforcement actions by Federal Trade Commission under Section 5 of FTC Act for alleged unfair or deceptive privacy practices; FTC actively pursues alleged violations of privacy representations and privacy-interest infringements.Source: TTD 10-K Item 1A Risk Factors—Privacy and Data Protection
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Dual-Class Share Structure: Class A and Class B common stock with unequal voting rights; Class B holders (including founder/CEO Jeff T. Green) maintain supermajority voting control; Class A shareholders have limited influence on major decisions.Source: TTD 10-K Item 1A Risk Factors—Governance; TTD Proxy—Class A Director provisions
Disclosed initiatives
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Code of Business Conduct and EthicsAdopted code applying to all employees, officers, and directors; available on investor website.
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Stock Ownership GuidelinesNon-employee directors required to attain and maintain minimum share ownership equal to at least 3x annual cash retainer within 5 years of becoming director.All covered individuals in compliance or have time remaining to meet requirements as of December 31, 2025.
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Audit Committee and Internal ControlsIndependent audit committee; Sarbanes-Oxley compliant whistleblower procedures; PwC serves as independent registered public accounting firm.
These are Missionomics' own editorial scores — directional signals built from disclosed facts under a published method, not certifications or definitive ratings of The Trade Desk, Inc.. Coverage and confidence vary by data point, and figures can lag real-world changes. Read the full Methodology for sourcing, scoring, and correction details — or open The Trade Desk, Inc. in the app for interactive charts and portfolio building.
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